Apple announced HomeView, HomePod mini 2, a new Apple TV 4K and the Apple Home Collection at its “Welcome Home” launch on October 13, 2026. But that will not be its final announcements this month.
Apple has reportedly invited selected media to another product launch experience, this time in Los Angeles on Wednesday October 28. That new date is a day after the date reported by Bloomberg’s Mark Gurman, who initially reported that another launch was planned for October 27. The product launch could still take place on the 27 October though.
Apple is expected to reveal a touchscreen MacBooks, an M6 14-inch MacBook Pro, an M6 iMac and an OLED iPad mini and these are likely to be the products being showcased at the media event.
Apple typically has four main event windows each year: a spring event, WWDC in June, the iPhone event in September, and sometimes a further event in October. The company rarely confirms dates far in advance, and there’s no guarantee it will hold an event in every window. That leaves Apple fans – and anyone considering a new Apple device – wondering when the next event will happen and what might be announced. Fortunately, Apple’s annual schedule is fairly predictable, while reliable rumours often provide additional clues about what’s coming. That means we can make informed estimates about the timing of future keynotes and the products most likely to appear.Here’s everything we know about the next event Apple will hold – and beyond.
Apple has invited some media to a product launch experience on October 28 in Los Angeles. The next launch may still take place on October 27, 2026, the date initially reported by Bloomberg’s Mark Gurman.
Gurman previously said the launch will include a video presentation and a gathering for journalists. Apple held a “Welcome Home” experience for select media on October 13. In March, it also hosted an “Apple Experience” alongside three days of product announcements. Those launches suggest a possible model for late October.
Apple is expected to unveil its long-rumored touchscreen MacBook Pro, a 14-inch MacBook Pro with an M6 chip, an M6 iMac and an OLED iPad mini at the reported October 27 or 28 launch.
| Timescale | Event theme | Dates | Products |
|---|---|---|---|
| March | Special Experience | 2-4 March | Launched: iPhone 17e, MacBooks Neo, Pro & Air, iPad Air |
| June | WWDC | June 8 | Unveiled plans for: iOS, macOS, other software, AI and Siri |
| September | iPhone event | September 9 | Launched: iPhone 18 Pro, iPhone 18 Pro Max, iPhone Duo, new Apple Watch, AirPods 5 |
| October | Welcome Home Apple Experience | October 13 | Launched: HomeView, HomePod mini 2, new Apple TV, and Apple Home Collection |
| October | Reported Mac and iPad launch | October 27 or 28 – unconfirmed | Rumored: touchscreen MacBook, M6 14-inch MacBook Pro, M6 iMac and OLED iPad mini |
| Spring 2027 | TBC | TBC | Expected: iPhone 18, iPhone 18e, iPhone Air 2 |
Apple has held four events so far in 2026, including its March and October hands-on Experiences. On March 4, the company invited select media to hands-on “experiences” in multiple locations. In the run-up to that date, Apple launched several products via press release, including the iPhone 17e, M4 iPad Air, and M5 Pro and M5 Max MacBook Pro, M5 MacBook Air and the MacBook Neo.
The second event was WWDC, which began with a keynote on June 8. At the WWDC keynote Apple outlined the upcoming changes to its operating systems, including iOS 27 and macOS 27 Golden Gate.
In August Apple issued press releases to announce the new Mac mini and Mac Studio.
At the September 9 event Apple unveiled the iPhone 18 Pro and Pro Max, a foldable iPhone Duo, a new Apple Watch Series 12 and Ultra 4, and AirPods 5.
Apple’s October 13 “Welcome Home” announcements included HomeView, a new smart-home display with a 7-inch touchscreen; HomePod mini 2; a fourth-generation Apple TV 4K with an updated Siri Remote; and the Apple Home Collection, a range of cameras, doorbells, locks, and thermostats developed with accessory partners.
Calendars at the ready.
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Apple usually announces its events around one to two weeks before they take place, although the timing varies. The October 13, 2026 Experience was announced just five days in advance. Apple also sometimes chooses to announce products via press release without holding an event.
Apple keynotes usually last between one and two hours and feature the CEO alongside various other Apple executives.
WWDC and the September event tend to be longer keynotes; the spring and late-fall events can be slightly shorter.
For example, the September 2024 event was 1 hour 38 minutes.
Apple’s events tend to start at 10 am PT or 1 pm ET. That translates to the following times in the countries where most of our readers live:
The timings are generally the same for all Apple Keynotes, but can be slightly different if Apple holds the event during the period of a couple of weeks when the clocks have changed in the U.S. but not elsewhere (in 2026 the clocks will change in the U.S. on November 1, while in the U.K. they change on October 25).
Sometimes Apple holds events at different times, for example, in October 2023 the event was held in late afternoon in San Francisco, which meant it was midnight in the U.K. The event on October 13, 2026 started at 9 am in New York, 2 pm in the U.K.
If Apple doesn’t hold an event and instead just issues a press release, that usually happens around 8 am PT, 11 am ET and 4 pm U.K. time.
There can be as many as four Apple events in a year:
This event calendar is by no means set in stone, though, with the spring and October events being less regular. Some years, Apple doesn’t hold a spring event at all. In 2025 Apple only held two events, preferring instead to announce new products via press release.
There was no public livestream for the October 13 Experience and one isn’t expected for the rumored October 27 or 28 event.
Apple usually livestreams the iPhone announcement in September and the WWDC keynote in June.
Apple frequently announces products without a keynote event, often opting for press releases or multi-day announcement windows. In recent years, the company has increasingly reserved its large-scale media events for major flagship launches, such as the primary iPhone lineup in September, while using press releases for iterative updates or “chip bumps” that may not warrant a full hour-long presentation.
Apple events are typically broadcast across several digital platforms, allowing viewers to tune in from almost any device. While the company previously restricted access to its own hardware or the Safari browser, these barriers have been removed in recent years.
You can access live Apple presentations through the following official channels:
We usually run a Live Blog which will provide minute-by-minute text updates and analysis as products are announced.
Following the end of the event, detailed breakdowns will also be available on the Macworld Podcast, which can be found on Spotify, Soundcloud, and Apple Podcasts.
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Apple has already unveiled new products on October 13 at an ‘Apple Experience’ in New York, but it seems there are more product launches in the pipeline.
A separate Mac and iPad launch is reportedly planned for October 27 or 28. A touchscreen MacBook, M6 14-inch MacBook Pro, M6 iMac and OLED iPad mini are rumored.
Michael Simon / Foundry
Apple’s spring events have become increasingly unpredictable. The company has not held a traditional spring event since May 2024, although it did invite members of the media, including Macworld, to a “Special Apple Experience” in 2026.
Rather than a keynote presentation, the March 4, 2026 gathering was a hands-on showcase that followed three days of product announcements, including the MacBook Neo, iPhone 17e, and M5 MacBook Air.
Will Apple take a similar approach to spring product launches in 2027? It’s certainly possible. The format appeared to work well, allowing each product announcement to receive its own media coverage rather than competing for attention during a single event.
Apple is expected to release three iPhone models in spring 2027 – or it could be two new iPhones, with the Air and iPhone 18 merging.
Apple may also update the MacBook Air with an M6 processor in spring 2027.
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In 2026 the WWDC keynote was on Monday June 8. In 2025 it started on Monday June 9. We expect WWDC will start on Monday 7 June in 2027.
WWDC generally runs from the Monday to Friday in the second week of June.
WWDC is Apple’s big developer event at which it reveals plans for the operating systems that run on Apple hardware.
In June 2027 we expect Apple to unveil details of iOS 28, iPadOS 28, macOS 28, updates to watchOS, tvOS, HomePod software, and an update to Apple’s realityOS.
Apple sometimes announces new hardware at WWDC, usually the high-end models targeted at power users, so we could see new Macs.
Following the keynote on Monday, developer events and sessions will run throughout the week. You can read more about WWDC date, times and everything you need to know in a separate article.
So far in 2026 Apple has held an ‘experience’, which rather than being an event in the traditional sense, was a chance for journalists to get a look at products Apple had launched in the days prior, including MacBook Neo and iPhone 17e. The company also hosted the WWDC keynote on June 8, at which it revealed its plans for Apple Intelligence and Siri in iOS 27, macOS 27 and the other operating systems. Apple held its iPhone launch event on September 9 at which the iPhone 18 Pro and Max, iPhone Duo, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5 launched. Plus Apple has unveiled new Home focused products (HomeView, HomePod mini 2 and Apple TV 4K) at a “Welcome Home” experience on October 13.
In 2025 Apple only held two events. The first was its Worldwide Developers Conference (WWDC) on June 9, at which it introduced the new features coming in the next version of its operating systems, and the second was the huge September 9 Apple Event where it launched new Apple Watches, new AirPods Pro and the new iPhones for 2025.
Apple doesn’t have to hold an event to launch new products though. Prior to WWDC, Apple launched a new iPhone 16e via press release on February 19, a new iPad and iPad Air via press release on March 4, and a new MacBook Air and Mac Studio on March 5.
Apple then went on to launch a new M5 MacBook Pro and M5 iPad Pro in October. No event was held to mark these launches.
In 2024, Apple held three events: one on Tuesday, May 7, at which it launched new iPads; a keynote to kick off WWDC on June 10; and an event on September 9 at which Apple unveiled the new iPhone 16, Apple Watch Series 10 and the AirPods 4. In October 2024 there was no event, but Apple did announce new products (iMac, Mac mini and MacBook Pro) via press release.
In 2023 there were three events: WWDC in June, an iPhone event in September, and Apple’s second fall event on October 30 (or after midnight on October 31 if you weren’t in the U.S.).
In 2022 Apple held three events: a spring event on March 8, WWDC on June 6, and the iPhone 14 launch on September 7. In other years Apple has held four events though.
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Spring Apple events have been held on the following dates:
WWDC events have fallen on the following dates:
Here are the past few Apple September event dates:
In the past, Apple has held a second fall event on the following dates:
